Director, Digital Experience - Interim
Pandora
Create the future of how the world experiences Pandora - Join Pandora’s Global Digital Transformation
Every day, millions of people engage with Pandora’s digital universe. As we advance one of the most ambitious digital transformation journeys in the jewellery and retail industry, we are looking for an Interim Director, Digital Experience to shape the next chapter of our global online presence during a 12‑month cover period.
This is a unique opportunity to lead the digital expression of one of the world’s most loved brands and redefine what bestinclass storytelling, content, and consumer journeys look like at global scale.
If you want to build something that truly matters, this is your moment.
Shape the Future of Pandora’s Digital Ecosystem
In this senior leadership role, you will define the vision, strategy, and evolution of Pandora’s owned digital touchpoints. You will ensure that every digital interaction reflects our brand ambition, strengthens consumer connection, and supports our commercial priorities.
We’re seeking a digital leader with strategic depth, hands on operational understanding, and a passion for creating consumer centric digital experiences across complex, cross functional environments.
What You’ll Lead & Own
You will set the end-to-end direction for Pandora’s digital experience, covering:
Website experience and global digital campaigns
Content strategy, localisation, translations, and publishing
Scalable content frameworks, governance, and tooling
Insights-driven optimisation and activation excellence
You will partner closely with Marketing, Digital Hub (D&T), Ecommerce, CRM, Retail, and Brand teams to create a cohesive, elevated digital presence that strengthens consumer connection and supports our growth agenda.
Your Impact
In this role, you will:
Shape Pandora’s global digital brand presence for millions of consumers
Influence strategic decisions across VP, SVP, and ELTlevel forums
Raise the bar for campaign execution and alwayson digital excellence
Embed digitalfirst thinking across Marketing, Commercial, and D&T
Drive stronger engagement, conversion, and longterm brand affinity
A Highly Cross Functional Role
Your work will touch nearly every part of the organisation. You will:
Define long-range digital experience priorities and roadmap
Lead global digital activations and ensure commercial impact
Partner with UX/UI, Product, Creative, CRM, Paid Media, and Regional Ecommerce
Support markets through clear frameworks, guidance, and enablement
Improve content workflows, CMS processes, and overall digital efficiency
Represent Digital Experience in key governance and decision-making forums
You will lead a team of managers, specialists, and coordinators, as well as cross-functional project teams and agency partners - operating with a high degree of autonomy.
What We’re Looking For
10+ years in digital marketing, digital experience, ecommerce, or related fields
Leadership experience managing teams and complex digital initiatives
Background in digital experience strategy, web optimisation, and digital-first content & campaign development
Experience in consumer-focused industries such as retail, fashion, or lifestyle
Ability to influence and align stakeholders across a large matrix organisation
Strong understanding of digital tools, CMS platforms, consumer behaviour, and performance optimisation
Commercial and brand-oriented mindset
Excellent communication and stakeholder management skills
Why Pandora
Join a global brand with bold ambitions and the momentum to match them. Pandora offers the opportunity to shape the digital future of a beloved consumer brand - at scale, with creative freedom, and in close collaboration with passionate colleagues across the business.
About Pandora
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.
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