Head of Marketing

Location: London or Copenhagen

Type: Full Time

Working Pattern: Hybrid / 3 days onsite

About wawa fertility

17% of adults worldwide need help to have a baby and by 2050, that number will reach nearly 50%. Yet only 2% can access fertility treatment today. That’s not a gap; it’s a canyon. And we’re building the bridge.

At wawa fertility, we’re on a mission to make fertility care accessible to 100% of those who need it transforming success rates and accessibility worldwide. Our end-to-end platform digitises the entire fertility journey, enabling clinics to swap spreadsheets for seamless workflows and spend less time on admin, more time on life-changing care.

We’re not tiptoeing around an industry plagued by stale incumbents and outdated tech. We’re sprinting through it. With proven product-market fit, our platform is live in 14+ countries and scaling fast. Clinics trust us. Patients rely on us. And the impact we’re making is real.

We’re building the operating system for the future of fertility care. And we’d love you to help us deliver it.

The Mission

"To make fertility care accessible to everyone who needs it because the right to start a family shouldn’t depend on where you live or what you earn."

The Role

We’re looking for our first dedicated marketing hire an ambitious, hands-on Marketing Manager who can help us scale the next phase of wawa fertility’s growth.

This is not a “manage agencies and sit in meetings” kind of marketing role.

You’ll own marketing execution across content, campaigns, product marketing, events, lifecycle, brand, and growth initiatives helping us tell our story to fertility clinics around the world while building a scalable demand engine alongside our commercial team.

You’ll work directly with founders and leadership, shaping how wawa shows up in the market and how we generate pipeline globally.

If you love building from zero, moving fast, wearing multiple hats, and doing meaningful work with an exceptional team — you’ll probably love this role.

Who You Are

• You’re a hands-on, commercially minded marketer who enjoys both strategy and execution.

• You thrive in early-stage environments where priorities evolve quickly and ownership is high.

• You’re equally comfortable writing copy, launching campaigns, analysing performance, or briefing designers and freelancers.

• You care deeply about storytelling, positioning, and creating marketing that actually drives outcomes.

• You’re organised, proactive, and energised by solving problems independently.

• You enjoy collaborating cross-functionally with founders, sales, product, and customer teams.

• You want your work to matter — not just optimise click-through rates for another generic SaaS company.

What You’ll Do

• Own and execute wawa fertility’s day-to-day marketing activities across multiple channels.

• Build and manage campaigns that generate awareness, engagement, and commercial pipeline.

• Create compelling content across website, email, LinkedIn, case studies, sales enablement, and product marketing.

• Manage and optimise lifecycle marketing and CRM workflows.

• Support product launches, messaging, positioning, and customer communications.

• Work closely with leadership and sales to improve go-to-market execution and clinic acquisition.

• Coordinate webinars, events, partnerships, and conference activity.

• Analyse campaign and funnel performance, reporting on insights and opportunities.

• Help evolve and strengthen the wawa fertility brand as we scale internationally.

• Manage external agencies, freelancers, and creative partners where needed.

• Bring structure, creativity, and momentum to a fast-growing commercial organisation.

What You Bring

• Proven experience in B2B SaaS marketing, startup marketing, or growth-focused environments.

• Strong generalist marketing capability across content, campaigns, digital, and product marketing.

• Excellent written communication and storytelling skills.

• Experience working closely with sales or commercial teams.

• Comfort operating independently with high ownership and limited process.

• A bias toward action — you ship quickly and iterate fast.

• Familiarity with modern marketing tooling such as HubSpot, LinkedIn Campaign Manager, Google Analytics, CRM systems, and AI-enabled workflows.

• Strong analytical thinking and commercial awareness.

• Startup energy, curiosity, and resilience.

Bonus points if you have experience in:

• Healthtech, fertility, or healthcare SaaS

• International B2B go-to-market

• Series A or high-growth startup environments

• Product-led storytelling and customer marketing

What We Offer

Mission-Driven Work

Help solve the global fertility crisis. Every feature you ship helps make care more accessible for families worldwide.

Generous Rewards

Share in the company’s success. Your contributions are reflected in meaningful equity and real upside.

Ownership & Impact

No red tape and no waiting for permission. You’ll define, build, and ship — with direct impact on the product and the mission.

Growth & Learning

Develop professionally while shaping the future of healthcare technology. Wear many hats and level up fast.

Early Team Magic

Join the founding crew. Help set the standards, culture, and direction of the company for years to come.

Hybrid & Flexible

3 days a week at our Paddington office, with flexibility built in. We trust you to do great work wherever you are.

Why wawa?

Because we’ve already found strong product-market fit. Because clinics in 14+ countries rely on us every day. Because our platform handles everything from embryology records to patient payments and we’re just getting started.

Because we’re a small team doing enormous things. Because you’ll never wonder whether your work matters here. And because helping millions of families start is the kind of purpose that makes Monday mornings feel different.

Big challenges. Bigger impact. The best colleagues you’ll ever work with.

Equal Opportunity Statement

wawa fertility is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

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