Director Growth Marketing

As our Director, Growth Marketing, you will drive commercial growth across the Work & EDU revenue pod — covering individual business users, teams, organisations, and K-12 & Higher education schools and campuses. You will set the vision for how the pod operates, ensure every funnel stage is covered and coordinated, and act as the primary commercial voice for this segment within the CX leadership team.

Location: Oslo, Cph or Barcelona.

Application deadline: 16.09.2026

Responsibilities

• Drive initiatives to meet revenue targets across the Work & EDU pod, translating company-level commercial goals into clear pod-level objectives
• Set and drive the full-funnel strategy for the segment — acquisition, conversion, online revenue, adoption, expansion, and retention — ensuring the pod is aligned and moving fast
• Lead and develop the pod team — Acquisition, Conversion & In-platform, Lifecycle & Activation/Expansion, Enterprise/EDU Growth, and Partner/Community — building a culture of ownership, experimentation, and data-driven decision-making
• Own and orchestrate GTM coordination across all pod roles, ensuring campaigns, product launches, and lifecycle moments are well-timed and joined up, and that all activity covers both web and mobile platforms
• Act as the senior connector between the pod and the broader CX org — Brand, MRK Ops/AI Hub, Events, and Localisation — to ensure coherent execution without slowing the pod down
• Work closely with Sales, Product, and the Solutions team to ensure pod activity is aligned with product releases, enterprise growth initiatives, and commercial priorities
• Set the KPI framework for the pod and maintain a clear, real-time view of funnel performance — proactively identifying where the pod needs to shift focus or approach
• Drive enterprise and EDU pipeline growth through lead generation, nurture, ABM, and account-based campaigns, in close partnership with the Enterprise/EDU Growth and Partner/Community roles

Key metrics you'll own

• Acquisition volume and cost for the Work & EDU pod
• Free-to-paid conversion rates
• Seat expansion, plan upgrade, and retention/churn rates
• Pipeline contribution from Enterprise/EDU Growth
• Funnel velocity from acquisition through to expansion

About Kahoot! Kahoot! is a global learning and engagement platform company, on a mission to make learning awesome by empowering everyone, children, students, and employees, to reach their full potential. 

Our Kahoot! learning platform makes it easy for any individual or corporation to create, share, and host learning sessions that drive compelling engagement.

Since launching in 2013, Kahoot! has become a global leader, hosting hundreds of millions of sessions with over 14 billion cumulative, non-unique participants across 195 countries, all countries in the world.

The Kahoot! Group includes Clever, the global identity platform for K-12, serving millions of educators, students, and schools every day, learning applications DragonBox and Drops and workplace communication and corporate learning tools Actimo and Motimate . 

The Kahoot! head office is located in Oslo, Norway, while our 600+ Kahoot! colleagues (the K!rew) are located across the globe, working from offices in the United States, the United Kingdom, France, Singapore, Australia, Japan, Finland, Estonia, Denmark, Spain, and Poland. 

Our K!rew

At the Kahoot! Group we champion a positive culture of collaborative learning and innovation. With a global team of more than 600 employees representing over 50 different nationalities, we’re a diverse and fun bunch of people! We work hard and celebrate our wins, tackle challenges with original ideas and learn something new every day.

At Kahoot! our mission is to make learning awesome! We are all about lifelong learning and developing new skills through curiosity and play. By combining the two, in a fun and social way, we can unlock the learning potential within all of us, no matter the subject, age or ability. 

If you talk to anyone working in the Kahoot! Group, they will tell you that one of the greatest perks is being able to see how the work you do puts a smile on the face of kids, teachers and learners all around the world.

Requirements

• Proven track record of leading revenue-focused marketing functions in B2B segments, ideally including enterprise, education (K-12/HE), or team-based products
• Deep experience with full-funnel growth strategy — from lead generation (search, ABM, paid social, webinars) through to conversion optimisation, onboarding, seat expansion, and retention
• Comfortable with data and performance metrics; able to use tools such as Amplitude, HubSpot, Iterable/Braze, and funnel analytics to drive decisions
• Experience leading managers and cross-functional pod or squad structures
• Excellent cross-functional collaborator — able to work effectively with Sales, Product, and senior leadership
• Ability to take action and execute as well as think strategically; able to move between high-level direction and operational detail when needed
• 5+ years of experience in growth marketing, revenue marketing, or a similar role, with experience in a leadership capacity

Benefits

• A competitive compensation package
• Share option program
• Home broadband allowance
• Mobile phone subscription
• Flexible working
• Buddy program 
• Social and company events (virtual and in person)
• A diverse, friendly and international environment 
• Modern and centrally located office