Digital Sales Lead - Energy & Industrial Digital Solutions

At ABB , we help industries run leaner and cleaner-and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:
HUB Digital Sales Manager

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Your role and tasks

ABB is accelerating digital growth across Energy Industries, and we are looking for a commercially driven Digital Sales Lead to drive this journey in Denmark. This is a senior sales role with significant influence on how ABB positions and grows its digital portfolio across industrial software, asset performance management, optimization, energy management, and advanced analytics solutions.

You will be responsible for developing new business opportunities, building a strong sales pipeline, and leading value-based sales conversations with customers across the Danish market. Success in this role is about understanding customer challenges and translating ABB's digital capabilities into measurable business outcomes. Rather than focusing solely on products and features, you will help customers improve reliability, efficiency, sustainability, and operational performance through digital transformation initiatives.

As Digital Sales Lead for Denmark, you will be part of ABB's Northern Europe Digital Sales organization, working closely with Growth Leaders, Solution Consultants, and technical specialists. Together, these teams combine commercial, industry, and technical expertise to create customer value, accelerate growth, and support customers throughout their digital transformation journey.

Your responsibilities will include

• Develop and execute the Danish digital growth strategy aligned with Northern Europe and global priorities.
• Drive new business development and create demand for ABB's digital solutions across Energy and Process Industries.
• Build, qualify, and convert a healthy sales pipeline through proactive customer engagement and market development activities.
• Lead consultative, outcome-based sales processes focused on solving customer challenges and delivering measurable business value.
• Engage decision-makers across operations, engineering, maintenance, production, and executive leadership teams.
• Work closely with ABB's Northern Europe Digital Sales team, Solution Consultants, Growth Leaders, and local sales organizations to maximize customer success and market growth.
• Identify opportunities to expand ABB's footprint through digital transformation initiatives and long-term customer partnerships.
• Maintain strong opportunity governance, forecasting accuracy, and CRM discipline.

Qualifications for the role

• Proven track record of driving B2B sales growth through complex solution selling and value-based commercial engagements.
• Demonstrated success in building pipelines, creating demand, and developing new business opportunities in competitive markets.
• Strong consultative sales approach with the ability to identify customer challenges and translate them into compelling business value propositions.
• Experience selling digital solutions, software, industrial technology, automation, technical services, or similar value-driven offerings.
• Skilled at engaging, influencing, and building relationships with stakeholders at all organizational levels, from operational teams to senior decision-makers.
• Commercially driven, self-motivated, and energized by identifying opportunities, creating momentum, and delivering results.
• Understanding of energy, process, manufacturing, or other asset-intensive industries, combined with a strong interest in industrial and digital technologies.
• Able to work independently while collaborating effectively across a Northern Europe and matrix-based organization, leveraging support from Solution Consultants and subject matter experts.

More about us

At ABB, we have a clear goal of promoting diversity and inclusion in terms of gender, LGBTQ+, disability, ethnicity, and age. Together, we have embarked on a journey where we all individually and collectively celebrate and welcome individual differences. You can look forward to joining an organization that emphasizes employee well-being. Collaboration and team spirit are key words for us and a crucial foundation for reaching our shared goals. We prioritize a good working environment highly and continuously invest in the education and development of you and your colleagues. If you want to read more about our continuous work with the working environment and sustainability, you can find more information at:

The role can be based in either Ballerup or Middelfart, with flexible hybrid working arrangements.

As Digital Sales Lead, you will become part of multiple collaborative teams across ABB. You will be closely connected to the Northern Europe Digital Sales HUB, where you will work alongside experienced digital sales professionals to shape strategy, share best practices, and draw on the expertise of some of ABB's most knowledgeable colleagues within the digital domain. At the same time, you will be an integral part of the Danish organization, working closely with local sales, business, and industry teams to drive growth, build customer relationships, and support the continued development of ABB's digital presence in the Danish market.

The position reports to HUB Digital Sales Manager, Sander Van Der Meer.

Apply for the job online via our simple and easily accessible system, where you can also sign up to receive notifications on other opportunities within ABB. If you have questions about the position before then, you are welcome to contact Sander Van Der Meer at Se telefonnummer på energyjobsearch.com.

The application deadline is 04.10.2026. We look forward to receiving your application.

ABB is a global technology leader in electrification and automation, enabling a more sustainable future with efficient use of resources. By connecting our knowledge in engineering and digitalization, ABB makes industry more efficient, productive, sustainable, and able to improve their performance. At ABB, we call it 'Engineered to Outrun'. The company has over 140 years of history and more than 110,000 employees worldwide. In Denmark, you will have more than 550 colleagues in offices in Ballerup, Middelfart, Esbjerg, Kalundborg and Aalborg.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit to learn more about the impact of our solutions across the globe.