Head of Search

Most agencies keep creative in one room and media in another, and the client is left to stitch the two together. We are building the agency the other way round — and we are looking for a senior search specialist to take charge of that discipline and make it work in the daily running of the business, not only in the pitch.

NoA Connect Danmark is a new, full-funnel media agency in Copenhagen. We do strategic advisory, media strategy and planning, buying, execution and measurement, and we treat creative, media and effect as one craft rather than three departments handing work between them. We are part of The North Alliance, so the creative, digital, design and PR teams sit in the same group and are already used to working together.

About the role

The craft we hire you on is paid search, and that is where you start. You take charge of it across our portfolio — Google Ads in all its shapes, Microsoft Ads where it earns its place, and the shopping and Performance Max territory in between. You decide how we build accounts, what we bid towards, and how we prove that it worked.

Search is a discipline where the machine does more of the work every year, so the value has moved: away from manual bid tweaks and towards feeding the platform the right signals, the right budget and the right creative, and knowing when to overrule it. That judgement is what we are hiring. You will still have your hands in the accounts, but the reason you are here is that you can explain to a client why the graph moved and what to do next.

The team is small and the agency is new, so you help build the product rather than inherit it. You report to our COO, Rasmus Viberg-Holde, and you work closely with the specialists in paid social, programmatic and analytics, and with the creatives across the group.

What you will be doing

– Craft leadership . Search sits with you, and paid search is where the craft starts. You set the way we build accounts, structure campaigns and search strategy.

– The wider search picture . Paid search is the starting point, not the ceiling. As the agency grows you take on SEO and AI/GEO visibility as one connected remit — setting the direction, hiring and leading the specialists who do that work rather than doing it yourself, and making sure the client gets one coherent answer about search.

– Client advisory . You own the search conversation on your own accounts: the plan, the budget recommendation and the monthly reviews

– Hands-on execution . You are in the accounts. Building, testing, cutting waste and scaling what works across Google Ads, Shopping, Performance Max, YouTube and Microsoft Ads where it makes sense.

– Bidding and signals . You work fluently with value-based bidding — conversion windows, value weighting, offline and first-party signals — and you know what to do when the tracking is not as clean as anyone would like.

– Automation . You replace manual routine with agents, scripts, rules and alerts, so the team spends its hours on judgement rather than on maintenance.

– Measurement . You connect search performance to business results, work comfortably with imperfect attribution, and give clients a number they can defend internally.

– Commercial support . You join new-business meetings and pitches as the person who can answer the hard questions, and you help scope and price what we sell.

– Developing people . As the team grows you help hire and develop the search specialists around you.

What we are looking for

We are not expecting every box to be ticked. If you recognise yourself in most of this, we would like to hear from you.

– 10 years or more with paid search, preferably from an agency where the accounts were yours to run.

– Deep, current Google Ads craft: search, Shopping and Performance Max, plus whatever comes after them.

– An appetite for the whole of search. You do not need to be an SEO or GEO specialist today, but you want that ground to be yours to lead and hire for, and you are already paying attention to how AI answers change the way people find things.

– You have grown a search budget substantially without letting the efficiency slide, and you can talk us through how.

– You understand value-based bidding properly — what the platform needs from you, and what it will do wrong if you feed it badly.

– You have built automation of your own: agents, scripts, rules, alerts, or a reporting setup that saved the team real hours.

– You are analytically confident across GA4, the ad platforms and a BI or dashboard tool, and you can work with data that is incomplete without freezing.

– You can explain what is driving performance to a client who does not want a lecture about match types.

– You work well without finished processes, and you would rather write them than wait for them.

– Danish and English, written and spoken.

Nice to have

– Experience with feed-driven accounts: e-commerce, Shopping, retail media.

– Experience with lead-generation clients where the value sits well after the click.

– Experience with SEO, content or digital PR — or an early view on how visibility in AI answers is won.

– Experience in server-side tracking, consent setups or first-party data work — enough to hold your own with a developer.

– Experience building or scaling a discipline from an early stage.

What we offer

– A creative house with good colleagues, a friendly atmosphere and an office in the centre of Copenhagen.

– A place in the founding team of NoA Connect Danmark, with the influence that comes with being early.

– Ownership of a discipline that is about to change shape, and the mandate to decide how we handle it.

– A senior team to work with and learn from, and room to develop as the agency grows.

– Direct access to the wider NoA family — creative, digital, design and PR capability in the same group.

– Real influence on a young agency: the commercial model, the processes and the standard are all still being set.

How to apply

Send your CV and a short note on why this role interests you. We review applications as they arrive and close the role when we find the right person.