Head of Paid Social

Most agencies keep creative in one room and media in another, and the client is left to stitch the two together. We are building the agency the other way round — and we are looking for a senior paid social specialist to lead that discipline for us and make it work in the daily running of the business, not only in the pitch.

NoA Connect Danmark is a new, full-funnel media agency in Copenhagen. We do strategic advisory, media strategy and planning, buying, execution and measurement, and we treat creative, media and effect as one craft rather than three departments handing work between them. We are part of The North Alliance, so the creative, digital, design and PR teams sit in the same group and are already used to working together.

About the role

As Head of Paid Social you own the discipline: how we plan it, how we buy it, how we measure it, and how we talk about it with clients. You have run enough campaigns to tell a real signal from noise in a report, and your recommendations carry weight because you have done the work yourself rather than read about it.

Buying and optimising across Meta, LinkedIn, TikTok and the rest of the paid social landscape is part of the job, but it is the smaller part. The bigger part is turning what happens inside the platforms into something a marketing director can make a decision on — and raising the level of the people around you while you do it. What good paid social looks like here is your call.

The team is small and the agency is new, so you help build the product rather than inherit it. You report to our COO, Rasmus Viberg-Holde, and you work closely with the specialists in search, programmatic and analytics, and with the creatives across the group.

What you will be doing

– The bridge to creative . You work directly with strategists, creatives and designers on what we activate, so the creative and the media architecture strengthen each other.

– Craft leadership . Paid social sits with you. You decide how we plan, structure and optimise and lead our paid social offering and strategy.

– Client advisory . You own the client dialogue on your own accounts, from the plan through to the monthly review, and you are trusted enough to turn a brief down and put something better in its place.

– Hands-on execution . You set up, run and optimise campaigns across Meta, LinkedIn, TikTok and the platforms that matter for the client. This is a senior role, but not a role away from the platforms.

– Measurement and effect . You connect channel performance to business results — incrementality, marketing mix modelling— and translate it into decisions the client can act on.

– Commercial support . You come along to new-business meetings and pitches as the person who can answer the hard questions, and you help scope and price what we sell.

– Developing people . As the team grows you help hire and develop the paid social specialists around you.

What we are looking for

We are not expecting every box to be ticked. If you recognise yourself in most of this, we would like to hear from you.

– Five years or more with paid social, preferably from an agency or consultancy where the clients were yours to run.

– Meta is where you are strongest, and you are comfortable enough on LinkedIn, TikTok and the other channels to advise on them as well.

– You can hold a conversation about channel performance and one about business strategy in the same meeting, including with a management team in the room.

– Setup, account structure and optimisation are routine for you by now; what we would hire you for sits above that.

– You can make a technical argument land with people who do not work in media.

– You keep up with what AI and the newer platforms are doing to paid media, and you have a view of your own on it.

– You work well without finished processes, and you would rather write them than wait for them.

– Danish and English, written and spoken.

Nice to have

– Experience building or scaling a discipline or a team from an early stage.

– Experience working closely with creative teams on social-first creative.

– Experience with measurement work beyond platform reporting: incrementality testing, MMM, brand lift.

What we offer

– A creative house with good colleagues, a friendly atmosphere and an office in the centre of Copenhagen.

– A place in the founding team of NoA Connect Danmark, with the influence that comes with being early.

– A senior team to work with and learn from, and room to develop as the agency grows.

– Direct access to the wider NoA family — creative, digital, design and PR capability in the same group.

– Real influence on a young agency: the commercial model, the processes and the standard are all still being set.

How to apply

Send your CV and a short note on why this role interests you. We review applications as they arrive and close the role when we find the right person.