Account Director

IN A NUTSHELL

Reel is rethinking electricity procurement to accelerate the renewable energy transition — and we're just getting started. Having recently closed our €15M Series A, we're expanding across Europe, starting with Germany. Our mission is to make renewable energy economics work for everyone: businesses, energy producers, and the grid. Since 2023, we've grown into one of Europe's fastest-growing B2B electricity suppliers – and we're building the exceptional team that will take us further. We move fast, but we work well. We deeply value trust, autonomy, and the space for focused, high-quality work. If you're passionate about the energy transition and want your skills to have real, measurable impact at scale – we'd love to meet you.

HOW YOU CAN CONTRIBUTE

As our new Account Director – Senior Renewable Energy Advisor, you will take on a key commercial leadership role at Reel. Working closely with Anders [ (CCO & Co-founder) and Martin [ (VP of Sales), you will help shape and scale our sales initiatives in Denmark and drive impact at the heart of the renewable energy transition. You’ll be leading strategic client engagements with medium, large and enterprise-level Danish companies, advising them on cost-effective and climate-friendly electricity solutions. Your responsibilities include managing complex sales processes, cultivating relationships with C-level stakeholders, as well as hiring and coaching a small team of commercial support staff to amplify your efforts. What you will work on:

• Lead high-impact sales initiatives and manage strategic customer relationships, particularly with C-level decision makers.
• Drive complex B2B sales cycles from initial contact to close, delivering various energy solutions such as PPAs, balancing of solar and BESS, and tailored procurement options.
• Build and maintain a healthy pipeline of qualified leads and opportunities, while continuously improving our overall sales tactics.
• Serve as a trusted advisor to clients, communicating technical and financial value with clarity and credibility.
• Hire, coach, and manage junior commercial team members to support you in building your pipeline.
• Collaborate with the wider Reel team on go-to-market strategy, including refining our Sales Playbook and value proposition.
• Support the broader commercial team in navigating policy, pricing, and regulatory conversations with clients.
• Champion decarbonization and renewable electricity procurement in the Danish market, and beyond.

HOW YOU CAN THRIVE IN THIS ROLE

You are a commercially minded leader who enjoys owning strategic customer relationships and bringing clarity to complex decisions. You know how to open doors, guide buying processes, and win trust at the highest levels. You thrive in a hunter-sales role. You’ll thrive here if you bring:

• Important: Fluency in Danish and English.
• Several years of experience in complex B2B sales processes – ideally within electricity sales, financial services, infrastructure, insurance, or other high-trust/high-complexity solution sales.
• Knowledge of energy markets and PPAs is a plus, but not a requirement.
• Proven track record of working with C-level decision-makers and closing high-value deals.
• (Ideally) Experience in hiring, mentoring, or managing junior team members.
• A data-informed approach to sales, including solid CRM habits (we use HubSpot).
• Clear communication skills, strong commercial instincts, and an entrepreneurial mindset.
• A personal drive to accelerate the energy transition and make a real-world impact.
• A valid Danish driver’s license.
• Location: We are open for candidates across Denmark, where you can work remotely, and come into the Reel office (Copenhagen) as relevant.

WHAT WE OFFER YOU

Beyond our people, culture, and mission, we aim to provide you with a workplace environment where you can grow both professionally and personally. We offer an attractive base salary that reflects your skills and experience as well as a generous warrant program for all full-time employees, allowing you to share in our success. Benefits

• Vacation: Enjoy 30 days (5 weeks + 1) of paid holidays to recharge.
• Warrants:You get warrants at an early stage of the company, with siziable upside potential.
• Pension: Benefit from an attractive employer-supported pension scheme, including health insurance.
• Parental leave: Take advantage of our generous parental leave policy.
• Equipment: Choose your preferred IT setup (Mac, Windows, etc.) with a budget of 25,000 DKK.
• Learning: Grow your skills with an annual 4,000 DKK learning and development budget.
• Office: We have a vibrant office-first culture in a Central Copenhagen with a flexible remote work policy.
• Lunch: Enjoy employer-supported catered lunch at the office every day.
• Socials: Join us for monthly social events and bi-annual offsites, fostering a strong team spirit.
• Visa: We support non-EU residents by sponsoring VISAs.

INTERESTED?

We are very excited hearing from you. You can find more information about the interview process here [ You don't feel like you fulfill all the criteria? We know that 'perfect' candidates do not exist. The only thing you need to ensure is that the problem we are solving at Reel is one you cannot wait to get out of bed for on Monday morning. We encourage all candidates, regardless of age, gender, sexual orientation, ethnicity, religious beliefs, etc. to apply. A note on timing: We're actively collecting applications and will begin interviewing in August, as most of our team is on summer holiday in July. We appreciate your patience and look forward to connecting then.