CRM Manager

Stories have the power to make the ordinary extraordinary. They help us think bigger, see beyond ourselves, and deepen our connection with others.

As one of the world's leading audiobook and e-book streaming platforms, Storytel brings unlimited listening to millions of users across 25 markets.

Driven by our purpose, "Leading the future of storytelling, we move the world through stories", Storytel Group inspires and entertains people around the world by blending innovation with tradition. We bring stories to life across various formats for everyone to discover. Anytime. Anywhere.

Ready for your next chapter? We're looking for a CRM Manager to join our team in Copenhagen!

About The Team

The Global CVM team is a passionate and diverse group of people and we’re responsible for the value of our customer base and making them stay in the service. We are focused on campaigns and every aspect of commercial thinking like cross-sell, upsell, and winback. Your job will be to work closely together with local markets in order to deliver, execute and follow up on initiatives. You will also work closely with the CRM team who are responsible for our marketing automation platform and engagement strategy.

In this role you will work closely with a range of markets and discuss priorities with the local Country Managers and Marketing Managers. Your role will be both to analyze customer data, present and discuss findings with the local market and initiate initiatives to improve our key metrics. You will also be required to build flows or campaigns in our CRM Marketing Automation tool Braze. This includes finding the right communication channel, adapting copy and images to the system, segmenting users to maximize effect, send out communication and follow up. There is a focus on scalability and leveraging AI to improve our processes, so your input and sparring on how to automate and scale will be valued and help us do more with our current resources to support the company growth. You will also work with e-commerce when it comes to book sales of individual titles and help grow this newly launched area.

Responsibilities:

• Stakeholder management of the markets you are responsible for

• Analyze data in order to create initiatives to mitigate customers leaving the service

• Discuss initiatives and support local activities in order to increase customer base

• Cross-sell, up-sell and win-back in your markets

• Follow up and measure impact of initiatives and report to stakeholders

• Knowledge sharing with the rest of the organization

• Studying changes in key metrics and long-term trends

• Think commercially and look for ways to improve our metrics

• Take part in projects such as churn-reduction or new subscription type roll out

We believe that you have:

• Minimum 3-4 years of expertise within CRM - preferably with Braze experience

• Experience from both e-commerce and subscription services will be a big benefit

• Analytical mind set and used to work with data

• Enjoys discussing CRM initiatives with multiple stakeholders and find solutions to improve key metrics

• Min bachelor’s degree with a preference in Economics, Statistics, Marketing, Business & Management, or a related field, or have equivalent practical experience

• Microsoft Excel/Google Sheets savvy and have experience with BI tools like Looker or other dashboards.

• Good AI understanding and how to apply it in a CRM context

• Business level of English, fluent in writing and spoken word

We believe you'll be a great addition to our small, agile team. We're looking for someone who enjoys collaborating with others, brings a positive attitude, and is eager to roll up their sleeves to get things done. Just as importantly, we value someone who wants to contribute to our team culture, have fun along the way, and take an active interest in the business as a whole.

Hi from Per

You will be reporting to me, Per Dahlberg, so I just wanted to introduce myself and let you know what you can expect. I’m working from our office in Copenhagen and have been in Storytel for roughly 8 years. My core values are honesty and respect. Giving honest and respectful feedback is a necessity in order to improve our work and we should always strive to improve together. Furthermore, I value freedom with responsibility and our flexibility in the way we work where focus is on meeting deadlines and achieving results.

Join a world of stories

At Storytel, we're a team of creative story lovers who thrive on collaboration and new ideas. Our workplace is friendly, dynamic, and full of opportunities to experiment and make an impact. We believe in trust, flat hierarchies, and empowering you to grow with us.

Does this sound like your next story? Simply fill out the application form and share your CV in English or LinkedIn profile. Answer a few questions, and you're all set.