Lead UA (remote)
Severex
- Fjernjob
What are you working on?
- Genres: Puzzle, Word Games
- Platforms: Mobile, iOS, Android
Severex is a mobile product studio developing casual puzzle games and utility applications used by millions of users worldwide.
We are looking for a Lead User Acquisition to take ownership of our performance marketing strategy across both gaming and subscription-based utility products. In this role, you will lead and scale a UA team, drive growth across major acquisition channels, and combine strategic leadership with hands-on campaign management.
For which tasks (responsibilities)?
Management:
Ownership of a team managing acquisition across channels: Applovin, Meta, Tik Tok, Unity, Google, Mintegral, Moloco, ASA, rewarded networks, etc.
Leading a team of 3+ people: task allocation, prioritization, and regular 1:1 meetings.
Improving internal processes, including involvement in automation and reporting development.
Regular syncs with ad network account managers.
Aligning on priorities and performance reporting with the CMO
Monitoring team-level campaign efficiency and identifying growth areas.
Hands-on responsibilities as a UA specialist:
Independently managing campaigns across all UA channels.
Plan, launch, and optimize user acquisition campaigns across multiple channels, taking full hands-on responsibility.
Working with a portfolio of IAA puzzle games subscriptions apps.
Build and execute full-funnel growth & UA strategies optimizing creatives, targeting, and bidding strategies.
Analyzing user behavior to improve retention, conversion, and revenue and developing hypotheses to scale performance.
Provide regular reporting on key KPIs and performance metrics.
What kind of professional are we looking for?
4+ years of experience in user acquisition within the gaming industry.
Strong expertise in Applovin, Google Ads, Meta as priority
Proven experience in a management role: building and optimizing UA team processes.
Deep understanding of attribution and key UA performance metrics.
Analytical mindset and data-driven thinking.
English level B1+.
What are the conditions and bonuses?
A competitive compensation package
The remote work model enables you to work from anywhere in the world.
Health insurance to support your well-being and keep you healthy.
Continuous professional development and a pathway for career growth.
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