Nordic e-D2C Manager, Luxe division

Hello, we’re L’Oréal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

As the Nordic e-D2C Manager for our Luxe division, you will take full ownership of our Online Direct-to-Consumer (ED2C) business. Reporting to the Nordic Online Shopper Excellence Director and based in Copenhagen, you will be a key player in the Luxe CMO team. Your primary mission will be to define and deliver a powerful 3-year growth plan, shaping the future of our ED2C business for our prestigious Luxe brands. You will work in a highly collaborative role, partnering closely with key brand teams like Kiehl's, our DDX Lead, and our Media/Search experts to bring your strategy to life.

Some of your key responsibilities will be to:

• Drive D2C Strategy: Build and execute the long-term and short-term ED2C strategy, setting ambitious goals and managing the P&L to ensure profitable growth.
• Boost Sales & Traffic: Create and manage a dynamic e-business animation plan, driving traffic through search, paid media, and CRM to fuel sales and grow our customer base.
• Leverage Data: Analyze ED2C data and customer insights to make informed, data-driven decisions, identifying opportunities to increase customer lifetime value (CLTV).
• Enhance Consumer Experience: Ensure a seamless and engaging online shopping experience by implementing unique content, services, and functionalities that build brand love.
• Lead Collaboration: Work in close partnership with brand, media, finance, and zone teams to align on strategy and ensure flawless execution of all ED2C initiatives.

We Are Looking For

We are looking for a strategic and data-driven individual who can lead our D2C business to the next level. You are a natural collaborator with a clear vision for creating exceptional online consumer experiences. You have:

• A Master's degree in a relevant field.
• Fluency in English.
• Experience in building and executing e-commerce or ED2C strategies.
• Experience with Google Analytics (GA4) is a strong plus.
• e-Commerce Management: Proven ability to manage an e-commerce P&L and drive business performance.
• Data Driven Business & P&L Steering: Strong analytical skills to monitor KPIs, derive insights, and steer business decisions.
• Audience Strategy & 1st Party Data Management: Expertise in CRM and using first-party data to acquire and retain customers.
• Consumer Centricity: A deep understanding of the online consumer journey and how to create engaging, seamless experiences.
• Stakeholder Management: Excellent communication and collaboration skills to manage relationships with internal and external partners effectively.

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

L’Oréal Luxe is the global leader in luxury beauty and fine fragrance. With more than 35,000 luxury beauty experts across the globe, our mission is to craft the best luxury beauty products and experiences in fragrance, skincare and makeup. Through a portfolio of 25 aspirational and complementary brands, L’Oréal Luxe expresses its unique vision for luxury beauty: La Culture de l’Écart.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.