Senior Sales Manager, Nordics

Building on €1.000.000 pre-seed investment from our investors in the Netherlands, Germany, and Turkiye, we continue on our mission to build a world-class team to create the most successful startup Europe has seen in the manufacturing industry. We are looking for a new team member to strengthen our sales team to help us achieve our ambitions in Nordics.

Interested in joining a dynamic team comprised of people who back-packed in South-America for months, or played music on stage to tens of thousands of people, or travelled through African landscape only to end up getting stranded in a forest after a heavy rain? This might be an opportunity not to miss (for those who dare).

With its unique business model, Europe's fastest-growing manufacturing marketplace rototip.com is hiring a Senior Sales Manager spearhead our growth in the Nordic region with focus on Denmark, and potentially in Benelux too. This is role for someone who is prepared to work hard, make a large impact, and enjoy while doing so. A successful Senior Sales Manager will boost our sales to bring Rototip to market leadership position, and this requires world-class sales skills to understand what our customers need.

If you enjoy manufacturing, get energy from helping customers working on the latest products in industrial automation, robotics, aerospace, are not afraid of technical details and engineering concepts, comfortable with a hybrid work environment, excited about serving design and engineering companies across 20 different countries, and get the chance to work on countless different projects, you're going to like what you read below.

As a Senior Sales Manager, you will be responsible for handling customer inquiries in cooperation with your colleagues using native Rototip tools. This role reports to Director of Revenue (currently filled in by the CEO). Your colleagues in this team have a diverse educational and professional background ranging from city planning to astronomy, from sociology to product design. As long as you are ready to take on this challenge, we welcome people from all walks of life.

Qualifications

Must-haves:

• Bilingual Proficiency: Native Danish, Swedish, or Norwegian, near-native English are non-negotiable for this territory. Additionally, fluency in any of the Nordic languages are highly valued.

• The "Hunter" Track Record: Proven experience in cold-calling, prospecting, and closing new B2B business (not just managing existing accounts). Proven performance in closing high-value deals at customer premises.

• Demonstrated success in communicating with people from all walks of life in various cities in Nordics (not just the capital cities), from 20-year-old junior engineers, to 60-year-old purchasing professionals both on the phone and in person.

• CAD/Technical Literacy: Ability to look at a 3D CAD file or technical drawing and easily understand manufacturing constraints (tolerances, materials, finishes).

• "Land & Expand" Experience: Demonstrated ability to turn a small, one-off prototype order into a high-value, recurring production contract.

• Regional Network: An existing "black book" or familiarity with the manufacturing/engineering clusters in Nordics (e.g., Odense robotics, Jutland manufacturing in Denmark). This is not because we need your network but because we need you to understand the personas we are selling our services to.

• Supply Chain Fluency: Understanding of procurement cycles, lead times, and the "pain points" of traditional sourcing vs. digital marketplaces.

• Internal Collaboration (Pod Leadership): Ability to clearly communicate customer requirements to a Pricing Engineer, a Project Executive, a Supply Chain & Logistics specialist, and a large Manufacturing and Quality Control team.

• Platform Savvy: High comfort level with modern Hubspot and the ability to use data to prioritize high-intent leads. Comfortable utilising AI agents & tools to increase efficiency.

• High Velocity: Ability to manage a high volume of small quotes simultaneously while chasing 2-3 "whale" enterprise accounts.

• Cultural Intelligence: Mastery of at least one of the Danish, Swedish, Norwegian, and Finnish businesses' "flat hierarchy"—knowing how to build rapport with both a shop-floor engineer and a C-suite executive.

• Self-Starter Autonomy: Discipline to manage a remote territory without daily "hand-holding" in a fast-paced startup environment. Ability to lead ad-hoc projects (such as when a Danish website needs to be launched)

• Sales Funnel Expertise: Affinity with all stages of the funnel from late marketing to final closing. Discipline and experience in moving Marketing Qualified Leads (MQLs) along the funnel to book them as customers, as well as the self-starting mentality of generating own leads from scratch.

Nice-to-have:

• Background in Mechanical Engineering or Operations Management: A bachelor's or high-level vocational training in engineering or supply chain to "speak the same language" as the customers' R&D teams and Procurement teams, or strong interest or experience in mechanical engineering, manufacturing, and supply chain.

• Multi-Nordic Language Skills: Fluency in Danish, Swedish, Norwegian, Finnish, or Dutch to expand your reach beyond the Danish core market.

• Direct Manufacturing Experience: Previous experience working at a local CNC manufacturing company, or at the workshop, or in the manufacturing or production team of company such as Lego, Bosch, or smaller companies with their own products.

• Hands-on Manufacturing Knowledge: Personal experience with CNC programming, sheet metal shop-floor operations, or assembly.

• "Growth Hacker" Mentality: Experience using automation tools (like Apollo.io, Lemlist, or LinkedIn automation) to scale outreach without losing a personal touch.

• Complex BOM Management: Experience selling to customers with 50+ part assemblies, where the value of a "marketplace" is much higher than for single-part orders.

• Start-up "Scrappiness": Evidence of having built a sales territory to €10M+ annual revenue in a previous early-stage company.

• Supply Chain Resilience Expertise: Knowledge of "near-shoring" vs. "off-shoring" dynamics—specifically helping EU companies move production out of China and into Rototip's network.

Job Description

• Lead Generation & Prospecting: Proactively identify and qualify high-potential accounts in Denmark, larger Nordics (and, potentially the Netherlands too) using our own strong CRM, LinkedIn Sales Navigator, industrial databases, and local clusters.

• High-Velocity Closing: Manage a high volume of quote requests, ensuring a high conversion rate through immediate follow-up.

• Sales Management : Lead the processing of 10 RFQs every day across a portfolio of 200 customers. A successful candidate is one how can build rapport with over 1.000 people.

• Strategic "Land & Expand": Identify small prototype orders with "Series Production" potential and navigate the account toward large-scale, recurring manufacturing contracts.

• Technical Triage: Conduct initial reviews of customer 3D CAD files to determine project fit before handing them over to the Pricing Engineer.

• Pod Leadership: Coordinate seamlessly with the Pricing Engineer to ensure quotes meet the customer’s budget and technical specs, while maintaining profitability and tackling competition.

• DFM Communication: Translate complex Design for Manufacturability (DFM) feedback from the technical team into clear, value-added advice for the customer.

• Project Handover: Lead the transition of closed deals to the Project Executive, ensuring all quality requirements, tolerances, and delivery milestones are clearly documented.

• Revenue Forecasting: Maintain pipeline on Hubspot to provide the leadership team with accurate weekly and monthly revenue projections.

• Regional Market Intelligence: Track competitor activity and regional pricing trends to keep Rototip’s offerings competitive.

• Retention Collaboration: Work with the Customer Success Specialist to identify "at-risk" accounts or opportunities for upselling new manufacturing processes (e.g., moving a CNC customer to Injection Molding).

• Platform Training: Conduct digital demos of the Rototip platform for new clients, showing them how to manage their BOMs and track orders online.

• On-Site Consultations: Travel across Denmark, larger Nordics, and the Netherlands (a minimum of 25%) for face-to-face meetings with key engineering teams and factory visits where necessary.

• Quote Optimization: Collaborate with the Pricing Engineer on high-value bids, balancing margin requirements with win probability.

• Feedback Loop: Funnel regional customer requests (e.g., specific certifications like ISO 13485 or local material needs) back to the Product and leadership teams.

• Brand Advocacy: Represent Rototip at key regional trade shows to build the top-of-funnel pipeline.

• Contract Negotiation: Manage the "closing" phase of the sale, including negotiating payment terms, lead times, and shipping logistics in alignment with company policy.

What’s in it for you?

• Competitive salary

• Company car

• Opportunity to work from home

• Travel across Denmark, larger Nordics, and potentially Netherlands

• Work directly with the CEO while growing our share in the market
  

• Career coach for women employees

• Challenging and entrepreneurial environment that will facilitate your growth

• Chance to work with a small founding team and to show your impact on business results

Although we’re looking for someone who has all the qualifications listed above, we would still like to advise you to apply even if you miss one of more qualifying skills. In this case, please advise in your application how you’re planning to improve on those areas or how else you could help Rototip.

About Rototip.com

Serving customers in Europe, Asia, and Americas, Rototip.com is a digital platform (with own workshops in multiple countries in Europe) connecting companies that need manufactured goods with factories that can produce goods using various manufacturing technologies. Headquartered in the Netherlands, Rototip is an equal opportunity employer.