Director Consumer Group Teens Portfolio & Marketing Strategy

Job Description

Are you excited to explore the future of teen culture with us, sparking creativity around the globe? How can we connect with a teen audience, embracing their vibrant culture to fuel innovation?

Join us in Billund as the pioneering Director of Consumer Group (CG) Teens Portfolio & Marketing Strategy, where you'll turn bold ideas into reality and craft strategies that make a lasting impact!

Core Responsibilities

As a senior individual contributor, you'll shape the strategic direction for Teens as a unique consumer group, focusing on portfolio, go-to-market, and marketing strategies. You'll report to the Head of CG Teens & Sports Passion and collaborate across teams to ensure growth and relevance. Here's how you'll make a difference:

Strategy & Commercial Leadership

• Develop strategies to establish Teens as a distinct consumer group using insights.

• Support long-term strategic direction aligned with company priorities.

• Analyze performance and provide strategic recommendations.

• Collaborate with partners to drive growth and alignment.

• Work with the Global Brand team to integrate the LEGO brand into teen considerations.

Portfolio Strategy

• Recommend portfolio size and mix based on data and insights.

• Support allocation decisions to meet growth targets.

• Advise on product assortment and pricing strategies.

• Use consumer insights to guide strategic choices and adjustments.

• Lead research programs to inform portfolio decisions.

Marketing Communication

• Develop go-to-market strategies, including launch planning.

• Create marketing and communication strategies with partner input.

• Lead cross-franchise campaigns from start to finish.

• Collaborate on long-term innovation and portfolio goals toward 2030.

Play your part in our team succeeding

In Product and Marketing Development (PMD), the global Product Groups (PGs) are responsible and accountable for the business performance, current and future product portfolio and the global consumer group P&L. They are also accountable for the development of consumer group strategies (product and marketing) to deliver our commercial and strategic ambitions, short term as well as long term.

Teens CG presents a huge opportunity for The LEGO Group. They have not been a dedicated priority CG in the past; however, it has become a significant part of our consumer sales. Therefore, now that there will be a deliberate and distinct effort to recognize and address this CG, this could result in significant unlock and impact on our business and brand!

Do you have what it takes?

• Significant experience in global brand, marketing, and business within the B2C sector, with a proven track record in brand development.

• Experience in portfolio and marketing strategy roles within complex organizations.

• A genuine interest and curiosity in understanding teen culture and translating it into skills in cultural marketing.

• Strong analytical skills to use data and insights for informed recommendations on portfolio choices, go-to-market priorities, and marketing direction.

• The ability to explore and shape evolving consumer areas, framing questions, testing assumptions, and turning insights into actionable strategies.

• Experience collaborating with senior partners and influencing outcomes without direct leadership responsibilities.

• Comfort in navigating ambiguous, developmental environments, balancing exploration with experimentation.

Bonus Points For:

• Experience with large-scale global events marketing and activations.

• Experience in marketing directly to teens.

Build your career brick by brick at the LEGO Group.

"Teens as a CG is at the epicenter of Culture. This role holds the very exciting possibility of delivering amazing new products and world-class partnerships with Organizations and talent to drive incremental growth in sales, while expanding the footprint of the TLG. Not only this, but by doing so and in collaboration with the Brand team, there are huge opportunities to help build Brand Heat moments and drive innovation in our marketing model.

It requires a brave leader that looks at things differently and is able to both conceive new ideas that might seem impossible (product, marketing, partnerships) and then being able to make that impossible happen!"

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.