Head of Franchise - LEGO Art & LEGO Botanicals

Job Description

As the Head of Franchise for LEGO Botanicals and LEGO Art, you will drive strategic growth and innovation across two complementary and synergistic businesses, as well as lead the exploration of new product opportunities in the adjacent space of design and interior decor!

Core Responsibilities :

Strategic Vision: Develop long-term strategies for LEGO Botanicals, LEGO Art, as well the bigger territory of decor for adults in alignment with broader organizational goals and market trends.

Portfolio & Marketing: Lead product portfolio and marketing strategy to establish the LEGO brand’s impact in adult lifestyle spaces—focusing on innovation, breakthrough Go-to-Market that shift perceptions of the brand from “children’s toy” only to a design & creative medium.

Franchise Accountability: Oversee business strategy and execution for LEGO Botanicals and LEGO Art, ensuring they meet commercial objectives. Drive alignment between different franchises to optimize performance.

Leadership: Hold direct people leadership responsibility to a team of global marketeers as well as end-to-end decision mandate on the franchise cross-functional teams’ output.

Play your part in our team succeeding

In Product and Marketing Development (PMD), the global Product Groups (PGs) drive business performance, product portfolio, and global Consumer Group and/or Passion strategies. As part of the Adult Consumer Group leadership team, you will co-lead the bigger Adult CG organization, contributing to capability building, team development, and talent management. You’ll work alongside other Franchise leads to further the adult consumer group growth agenda externally and internally.

The Adults business is one of the fastest growing within the company, with an ever-expanding portfolio and marketing agenda to further expand the LEGO brand’s footprint and legacy beyond the playroom and in people’s homes and lives. This role puts you in the pilot’s seat of the next leg of this audience’s growth journey!

Do you have what it takes?

• Extensive Experience in global brand, marketing, and business within the B2C sector, with a strong track record in brand development. MBA-level experience is an advantage but not required.

• Art/ Design/Fashion Enthusiast: Deep cultural knowledge and a genuine curiosity to become an expert in the décor/ design space. Professional experience within these industries is a huge plus.

• Human Insight: A believer in the power of human insights to unlock growth

• Creative Innovator: Ability to bring fresh, original approaches to transition the LEGO brand from toy for kids to pop culture icon for adults.

• Audience-Centric Approach: Passionate about serving and understanding our audiences and their passions.

• Intuitive Decision-Maker: Data-driven and insight driven- with an ability to meld the art and science of marketing to transform information into impactful ideas.

• Strategic Visionary: Skilled in crafting and conveying complex business strategies simply.

• Effective leader: s trong storytelling and presentation skills, experienced in team development. Embodying LEGO® values, while excelling in collaborative and influential discussions.

Nice to Have:

• Global Events Expertise: Skilled in marketing and activations for major events.

• Partner Management: Experience working with and managing IP partners, celebrities/influencers/artists.

• Adult Marketing Savvy: Expertise in engaging and marketing to adult/ women audiences.

Please share in English your CV, motivational letter, and a portfolio or compilation of a few of your best work cases (maximum upload size per file is 5 MB) or share a link clearly highlighted in the CV.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.