Associate Creative Director, Masterbrand. Our LEGO Agency

• Management Level
  Senior Manager
• Job ID:
  0000034324
• Category
  Creative & Design
• Location
  København K, Denmark

Job Description
Join us to help creatively transform one of the world’s most beloved and iconic brands! We’re looking for a modern creative leader with a strong copywriting background who is ready to take the step of a lifetime as an Associate Creative Director at Our LEGO Agency (OLA). Based in Copenhagen, you will join the dynamic, award-winning Masterbrand team working on some of the biggest global LEGO Brand campaigns and storytelling initiatives.

Through your creative leadership, strategic thinking, and passion for powerful brand storytelling, you’ll help shape innovative, playful and culturally relevant ideas that elevate the LEGO brand globally. This role combines hands-on creative leadership with people management, guiding multidisciplinary teams to deliver best-in-class creative work across integrated platforms and experiences.

If your ambition is to lead world-class global campaigns from concept to execution while fostering a collaborative, energetic and creatively ambitious culture for the world’s number one creative play brand, read on.

Core Responsibilities:

• Lead global Masterbrand campaigns across the OESP ecosystem, delivering creative excellence across all touchpoints.

• Partner with strategy teams to shape inspiring creative briefs aligned to global business and marketing goals.

• Drive integrated global campaigns from concept to execution, leading storytelling, messaging and creative direction through a copy-led lens.

• Guide creative work across copy, design and content to ensure culturally relevant, fit-for-platform execution.

• Mentor and inspire creative teams through collaborative leadership and clear creative feedback.

• Oversee production, agency/vendor partnerships and final asset delivery.

• Champion innovative storytelling across social, digital, experiential and emerging platforms.

• Build strong relationships with OLA Masterbrand leadership, OLA LT and senior LEGO Group stakeholders to drive alignment and creative ambition.

• Stay connected to culture, trends and evolving media behaviours to keep work modern and audience-first.

Do You Have What It Takes?

• Strong background in copywriting, concept development and integrated global campaigns.

• Strategic storyteller with the ability to create culturally relevant, emotionally engaging brand ideas.

• Strong and playful creative leadership, communication and presentation skills.

• Experience leading multidisciplinary teams within agency or in-house environments.

• Portfolio demonstrating global award-winning creative excellence, storytelling craft and integrated thinking across brand, digital, social and experiential work.

• Strong understanding of modern media, audience-first communication and platform-native storytelling.

• High level of craft, attention to detail and passion for creativity and culture.

• Kind, generous, playful, curious, adventurous, resilient, ambitious.

Play Your Part in Our Team Succeeding

Join Our LEGO Agency in an incredible role where imagination, innovation and storytelling sit at the heart of everything we do. You’ll help shape the future of one of the world’s most iconic brands while working alongside talented, passionate and ambitious creatives from around the globe.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.