Head of Demand Generation, Nordics

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Who are Benifex? ????

We are a fast-moving technology company, and one of the most successful providers of online reward and benefits solutions in the world. We believe that everyone deserves an exceptional experience at work, every day, and build workplace technology that makes this happen. Benifex’s mission is to build remarkable experiences that employees love. Today Benifex supports more than five million employees in over 3,000 organisations across more than 100 countries. To help us on our quest to be the best, we need brilliant people on board and that’s where you come in. ??

Why should you apply? ??
This is a high-impact leadership role where you’ll own demand generation across the Nordics , directly influencing pipeline, revenue and market growth.

• Ownership : Lead strategy, execution and budget across multiple high-growth markets
• Impact : Drive both new business and upsell pipeline through innovative campaigns
• Leadership : Build, coach and lead a high-performing regional marketing team
• Collaboration : Partner closely with Sales and global marketing leaders to shape go-to-market strategy
• Innovation : Test, learn and scale new tactics using data and modern marketing tools
• Sunday Times Best Place to Work 2025 and Best Large Tech Company to Work for 2025
  
• Work for a profitable, fast-growing market leader in the online reward and benefits space

**Please note we are unable to offer visa sponsorship and require to people to be based in Sweden for this position**

Great benefits:
?? Competitive salary

?? Guaranteed work-life balance with a hybrid working model

?? ITP1 pension

?? Lifeplan - a leading financial advisory service that offers personalized advice for maximizing your pension savings

?? Collective agreement

?? Access to our comprehensive benefits portal.

?? Generous wellness allowance

?? vacation days

?? Referral bonuses

?? Enhanced parental pay

?? Volunteer Days – two paid days annually to give back to the community.

Role Overview ??
We’re looking for a Head of Demand Generation, Nordics to own the regional demand generation strategy across Sweden, Norway, Denmark and Finland .

Reporting to the Director of Demand Generation, you’ll lead a team spanning demand generation, field marketing and events, delivering creative, data-driven campaigns that generate awareness, pipeline and revenue.

You’ll work closely with global peers, ABM leadership and regional Sales teams to ensure campaigns are aligned to market needs, driving strong commercial outcomes.

Responsibilities ??

• Defining and executing demand generation strategy for the Nordics
• Delivering pipeline targets in partnership with regional Sales leadership
• Leading and optimising multi-channel campaigns (digital, events, field marketing, nurture)
• Driving alignment between Marketing and Sales on goals, pipeline and performance
• Using data and insights to continuously optimise campaigns and ROI
• Partnering with Marketing Operations to analyse performance and improve outcomes
• Owning and delivering regional events, webinars and campaign activations
• Building deep market and audience insight to inform campaign strategy
• Ensuring alignment to global marketing plans while tailoring for local markets
• Owning the regional budget and ensuring efficient, high-impact spend
• Collaborating with global demand gen and ABM leaders to share best practice and scale success
• Working with internal subject-matter experts to create compelling, high-converting content
• Staying ahead of market trends, tools and best practices

What are we looking for? ??

• Proven experience leading demand generation or regional marketing in a B2B environment
• Strong track record of delivering pipeline and revenue through marketing
• Experience managing multi-channel campaigns across different markets
• Excellent stakeholder management, particularly with Sales leadership
• Strong analytical mindset, using data to optimise performance
• Experience managing budgets and driving ROI
• Ability to balance global strategy with local market execution
• Hands-on approach, comfortable switching between strategy and delivery

Even if you don't meet all of the requirements for this role, we encourage you to apply! We are looking for talented and passionate individuals who are eager to learn and grow. We also offer a variety of other roles, so please check out our careers page to see if there is something else that might be a good fit for you.

Our interview process
? Benifex understands the need to have a fast and efficient process, the below will all be completed in the shortest time possible.

?? Initial informal call with the Talent team

? Interviews with the hiring manager and members of the team

?? Final interview with the C-Suite

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We are committed to creating a diverse and inclusive workplace where everyone feels welcome and respected. We believe that diversity and inclusion are essential to our success, and we are proud to be an equal opportunity employer.

We are a proud member of the Disability Confident employer scheme.

If you require any reasonable adjustments at any stage during the recruitment process, please let us know with your application.

Department
Marketing

Locations

Stockholm

Remote status
Hybrid