Marketing Manager, LEGO® Vehicles & Motorsports Passion (12-month contract)

Job Description

Just imagine shaping how millions of fans experience some of the LEGO® Group’s most exciting vehicle, motorsport and entertainment partnerships. Then make it real.

About the role

As our Marketing Manager, you'll drive the development and execution of integrated campaigns across the Vehicles & Motorsports portfolio. From Formula 1 and motorsports to street cars and entertainment partnerships, you'll help shape go-to-market plans, identify opportunities to grow audience reach and commercial impact, and bring fan experiences to life through close collaboration with partners and cross-functional teams. This is a 12-month contract and an opportunity to work at the intersection of marketing, culture, partnerships and play. You'll help deliver key programmes for 2027, using insights and learning to build even stronger campaigns across the portfolio.

Please note: This position is based in Billund, Denmark. Our flexible working model allows employees to work 3 days/week in-office and 2 days/week from home. No relocation assistance is offered for this role.

Required Qualifications

• Led integrated marketing communications planning across multiple channels and audiences for product launches, partnerships or fan experiences.
• Built campaign and go-to-market strategies using audience, commercial and campaign performance insights to identify opportunities for greater reach, engagement and commercial impact.
• Coordinated cross-functional teams and external partners to develop and execute integrated marketing campaigns and activations.
• Evaluated integrated campaign performance using reach, engagement and commercial outcome measures to identify what worked and what should change.
• Translated campaign performance and activation learnings into recommendations that shaped future campaign plans and marketing investment decisions.

Preferred Qualifications

• Managed campaign budgets and forecasting activities

• Delivered digital campaign activations that increased audience reach or engagement across partnership, product or fan-focused programmes.

What you'll build

• Lead the development and execution of integrated campaigns across the Vehicles & Motorsports portfolio
• Shape and deliver go-to-market plans for key partnerships, product launches and fan experiences
• Identify opportunities to grow audience reach, engagement and commercial performance
• Create earned and shared activation opportunities with internal and external partners
• Translate campaign performance into recommendations that strengthen future programmes
• Apply learnings from previous activations to help build stronger plans for 2027

If you've worked in a role where you delivered integrated campaigns with clear business results, you'll feel at home here. If you've successfully navigated a complex stakeholder landscape and can clearly articulate what worked, what didn't and what should happen next, you'll be well positioned to succeed. What matters most is your ability to combine strong marketing execution with commercial thinking and turn insight into action.

Life on the team

You'll join the Vehicles & Motorsports Passion Team within PG Marketing. From Formula 1 and motorsports to street cars and entertainment partnerships, we're responsible for creating meaningful connections between fans, brands and play. We're a team with a visionary outlook, a strong can-do attitude and genuine care for one another. Our work is varied and evolves alongside the industries and partnerships we support. Creativity, adaptability, storytelling and problem-solving help us navigate that environment together. Physical presence is preferred because many of our strongest ideas emerge through close collaboration.

What success looks like

Success means staying focused on a clear ambition while navigating an ever-changing external landscape. You'll help unite a broad network of colleagues and partners around shared goals and contribute to some of the team's most important priorities over the next 12 to 18 months. Working closely with marketers, designers, project managers and analytics specialists across the wider Vehicles & Motorsports organisation, you'll help turn ambitious plans into memorable experiences for fans around the world.

• Work independently with advanced knowledge, tasks are assigned with limited or no explanation

• Handle conflicts in negotiation with some guidance

• May manage ad-hoc projects or processes with support from senior colleagues

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace: Your workplace will be the office, store or factory specified in this advert.

Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.