Marketing Lead

Help shape the future of sports technology across three global sports

Trackman is looking for an energetic and hands-on Marketing Lead to drive stakeholder engagement and strengthen our brand presence across Football, US-Football and Cricket.

As part of our Next Sports team, you will help build awareness, generate demand, and create compelling stories around innovative sports technology. Working closely with Product, Sales, and Customer Success, you will play a key role in shaping how Trackman engages with athletes, coaches, teams, and organizations across multiple markets.

What you'll do

As Marketing Lead, you will be responsible for developing and executing marketing initiatives that support commercial growth and strengthen the Trackman brand. Key responsibilities include:

• Create content that generates leads and engages key stakeholders across channels

• Test and develop the future marketing platform for our Next Sports team

• Develop and execute integrated campaigns across digital, social, partnerships, and experiential channels

• Event marketing incl. Planning, visual appearance and call-to-actions

• Collaborate with product, customer success and sales teams to translate features and innovations into compelling narratives and sales content 

• Drive content strategy, including editorial planning, creative direction, and cross-channel storytelling

• Analyze performance metrics and continuously optimize campaigns for reach, efficiency, and conversion

• A talented, high effort professional, with a passion for sports

• Experience within marketing, brand, or agency roles, ideally within sports or consumer technology

• Proven ability to build and execute multi-channel marketing campaigns that deliver measurable results

• Strong creative and storytelling skills, with the ability to turn complex ideas into simple, compelling narratives

• Data-driven mindset and confidence using analytics to inform decisions

• Deep understanding of at least one of the three sports, with strong familiarity with the others as a plus

What do we offer?

• Be a key part of a small team within a global leading sports tech sports brand

• Help the best get better - Exposure to leading teams and key industry stakeholders

• Work with the full value chain and a clear path to grow into a leadership role

• Highly skilled colleagues and a collaborative culture

• International environment with 35+ nationalities at HQ

The Office

We are located at DTU Science Park in Hørsholm. We take great pride in the state-of-art building we have designed! The office features bright meeting rooms, coffee areas to catch up with colleagues, a large testing arena with simulators available for employees and a fitness center, everything surrounded by a beautiful forest and respecting the environment. We made sure to utilize the newest technologies to be energy efficient and be mindful of ventilation and sound propagation. The cherry on top is our canteen: with an indoor and outdoor area to enjoy the fresh food prepared by our own kitchen staff. 

Join the home of a powerful sports brand and a one-of-a-kind technology 

Our proprietary technology is based on expert knowledge about radar, computer vision, data, and software engineering. Our solutions are developed by specialists who endlessly explore and challenge new technical boundaries. Trackman’s blend of cutting-edge technology, sports, and continued growth make our company an outstanding place to work. 

Our work culture is entrepreneurial, ambitious, and rewarding as you get to collaborate with inspiring colleagues and interact with the leaders of golf, baseball, and football. Based on a unique brand reputation, we are proud to work in close partnership with the top athletes, organizations, and teams that rely on our technology to stay ahead of the race. 

We are a Danish company founded, owned, and managed since 2003 by three entrepreneurs with a strong passion for sports. Today, we have a global footprint with our headquarters located in Denmark (Hørsholm) and offices in New York, Phoenix, Seoul and Tokyo. We employ over 1000+ people worldwide, half of which work in Denmark, where most hardware and software products are developed, tested, and manufactured.  

Where innovation happens

At Trackman, we know that great people make great products. We believe that teams thrive, and innovation sparks in an atmosphere where people are encouraged to think for themselves, where everybody’s voices are heard, and where the best ideas prevail in the pursuit of exceptional solutions. This mix makes Trackman an inspiring company – for our customers and colleagues.  

Share our Passion!

For additional information about the position, please contact Peter Harding at [email protected] . Applications are reviewed on an ongoing basis, so please send your application as soon as possible. We expect to conduct first-round interviews in early August.