Marketing Campaign Manager - Trackunit

Marketing Campaign Manager
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Help build the engine that unifies our brand and demand. Trackunit connects a global construction ecosystem through IoT and software. As Campaign Manager, you will establish the operating rhythm that plans, launches, and scales integrated campaigns - so our message shows up consistently, teams are aligned, and investments translate into measurable pipeline and brand impact. Beyond campaigns, you will build the AI workflows, agents, and systems that compound the team's output across planning, creative, and measurement.

As Campaign Manager at Trackunit, you will orchestrate integrated, multi-channel campaigns that connect our story to the right buyers and convert that connection into demand, pipeline influence, and brand outcomes. You will bring planning discipline and cross-functional coordination to how we run global campaigns, partnering with Field Marketing, Product Marketing, Digital Marketing, and Design. The role reports to the VP of Marketing, Brand & Comms.

You combine structured planning with hands-on execution: define clear briefs, calendars, and playbooks; drive delivery and optimization; and ensure our brand, tone of voice, and digital execution are consistent across channels, launches, and regions. You are fluent in using AI to accelerate the work, from briefs to creative concepts to performance analysis, and you bring the judgment to do it safely and on-brand.

What’s in it for you?

• A place in an agile growth SaaS business , with possibilities to grow internally in the company. We are moving quickly, so fasten your seat belt and prepare to adjust. Back in 2020 we were 150 employees at Trackunit and we have just passed 450 employees.
• International environment with regular check-ins and social events across teams, departments and borders.
• We take your personal and professional development goals seriously and we support them through training, coaching and mindfulness as well as with an open feedback culture to enable you to identify your strengths and opportunities. We do this by touching upon your impact on our triple focus: impacting yourself, impacting teams/relations and impacting the organisation/strategy.
• Flexibility and hybrid working is not just a cliché to us or something we state in a job posting. We do offer you a flexible setup and believe that you best can structure how your routines look like. And once you have chosen how you work best, let us know what you need: we got you covered with the IT equipment you need for your work.
• Turning the Tide. At Trackunit, we aim to create and contribute to an inclusive workplace. And this priority starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. We only assess candidates on their qualifications and merit. Learn more about TIDE and other DE&I initiatives here

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Who are you ideally?

• Master’s degree (MSc) in Marketing, Communications, Business, or a related field.
• Experience: 5+ years running integrated B2B SaaS campaigns end-to-end, with ownership of multi-channel programs and major launches.
• Proven orchestration across email, paid media, ABM, webinars/events, and content—from brief and build to launch and optimization.
• Strong planning and project management discipline; able to manage calendars, budgets, timelines, and cross-functional workstreams to defined milestones.
• Clear, concise messaging and editorial skills - turn positioning into campaign narratives and on-brand, conversion-oriented assets.
• Stack: Experience with HubSpot, Salesforce, Asana, Figma, and modern AI tools (e.g. ChatGPT, Claude, custom GPTs/agents) applied to marketing workflows.
• Hands-on experience designing AI-assisted workflows, including prompt libraries, custom GPTs or agents, and lightweight governance such as approvals and tone-of-voice checks.
• Analytical mindset; experience reporting campaign KPIs (e.g., engagement, MQL/MQA, SAL/SQL, sourced/influenced pipeline—or similar).
• Natural collaborator and coordinator who brings structure to cross-functional work—aligns stakeholders, clarifies ownership, and keeps plans on track.
• Strong campaign planner who maps objectives to audiences and journeys, defines the mix, briefs, milestones, and dependencies.
• Professional proficiency in English (written and spoken).

Don't meet every single requirement? No worries - this is what we're looking for ideally, but if you're super excited about this role but your past experience doesn't align perfectly with every qualification, we encourage you to apply.

Primary responsibilities:
Campaign Strategy & Orchestration

• Own end-to-end planning and execution of integrated campaigns (digital, email, paid, content, webinars), aligned to business priorities and ICPs.
• Translate positioning and use cases into coherent campaign narratives and offers; sequence Tier 1–3 launches so activities reinforce each other across the funnel.
• Lead execution to agreed milestones and standards; manage risks, dependencies, and cross-functional contributions.

Brand, Messaging & Creative Cohesion

• Safeguard tone-of-voice and brand consistency across assets and channels; ensure creative and strategic cohesion from top-of-funnel through sales enablement.
• Partner with Design and Comms to develop campaign asset suites (ads, landing pages, emails, plays, one-pagers) that are on-brand and conversion-oriented.
• Map campaign content to buyer-journey stages; run ongoing gap analyses and commission assets that advance progression from awareness to decision.

Planning, Governance & Playbooks

• Own the Campaign Architecture Playbook : how Trackunit plans, aligns, launches, and measures global campaigns.
• Run a unified editorial calendar integrating content drops, events, and launches; ensure regional input and commercial priorities are reflected. Greenhouse
• Establish repeatable briefs, QA checklists, and cadences that raise execution quality and speed to market.

Cross-Functional orchestration

• Serve as an orchestrator across Product Marketing, Field Marketing, Digital Marketing, and Design; align campaign sequencing with sales motions by region and segment.
• Collaborate with commercial pods to localize messaging and offers, and to activate follow-up plays (BDR) with clear handoffs and SLAs.
• Liaise with the performance marketing agency and partners in coordination with Digital Marketing, ensuring clear briefs, budget alignment, govern delivery and KPI-driven optimization

Our hiring process
Don't waste your time on writing the best possible cover letter for the job. We want you to create an impact that matters, and that's not in the cover letter.

• Initial phone conversation with a colleague from our People & Talent team to get to know each other a bit better.
• Virtual meet and greet. Meet with the hiring Manager - Christoffer Grønborg Larsen
• Assignment-specific interview. We want you to get an insight into some of the concrete work tasks or projects related to the role. You will be given a case to prepare prior to the interview, and at the interview, you will present the case to relevant colleagues from across Trackunit, who you’ll also work closely with in the job.
• If needed, throughout the process we will obtain references from former employers and do background checks for level specific, if you have not provided these yourself.
• Offer presentation and walk-through. We’re lucky to have you!

The question is: Are you in?

Trackunit is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, colour, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic.Trackunit also prioritizes providing reasonable accommodations for qualified people with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let our People & Talents team know.

Department
Marketing

Locations
North America Remote, US, Chicago, Denmark, Copenhagen, Denmark, Aalborg, Denmark, Aarhus, Denmark, Kolding

Remote status
Fully Remote

Employment type
Full-time

Positions:
1

Contact Miranda Mattucci People Business Partner – People & Talent

Colleagues

Christoffer Larsen

Vice President of Marketing

Open Positions Lead Digital Marketing Manager Marketing · Canada, London · Hybrid

US, Chicago Denmark, Copenhagen Denmark, Aalborg Denmark, Aarhus Denmark, Kolding

About Trackunit
Trackunit is the leading operating data platform connecting people, assets, and processes in construction.

A global technology company connecting the construction industry - by orchestrating data and infrastructure - to build the most useful industry for the world.

We connect construction through one platform to create a living, evolving ecosystem that delivers data and insights to the off-highway sector. With more than 2 million assets connected and more than 2 billion data points collected each day, we use technology to eliminate downtime, improve safety, and help customers improve the bottom line in a sustainable, cost-effective way.

Coworkers 400+