Digital Analytics Lead

Office Location
Germany - Wiesbaden, Norway - Asker, Sweden - Malmö/Stockholm, UK - Nottingham

Employment Type
Permanent

Full Time/Part Time
Full Time

Who we are
At Ikano Bank, we believe work should feel meaningful and inspiring. Together, we create a great place to work where people are inspired to be the best they can be while contributing to a better life for our customers and the long-term success of the Bank. Guided by our Swedish heritage and values: common sense and simplicity, working together and daring to be different, we keep things straightforward and down-to-earth. If you like the idea of being part of a team that works hard, enjoys solving challenges together and dares to do things a little differently, you will feel right at home here.

Working in the Commercial B2C Function means creating and shaping the banking products and services our customers rely on. You’ll drive innovation by developing new solutions, enhancing existing ones, and ensuring they stay competitive, compliant, and profitable. Every day, you’ll make an impact by delivering value to customers, guiding the bank’s growth, and keeping our offerings relevant and attractive in a fast-changing market.

Purpose of the Job
This role translates commercial questions – for example where we do we have friction in the customer journey and which channels, campaigns and journeys drive the most value – into measurement that can answer them, and to make sure that measurement is trusted.
The role acts as design authority for our shared reporting layer across GA4, BigQuery, Quantum Metric and Qlik and provides thought leadership on measurement problems no single platform solves on its own – from attribution to cross channel web to app journeys and solutions. You embed the framework into everyday operating reality and ensure our stakeholders make good customer decisions. The role sits as part of the customer insights and analytics team and is a domain lead role with no direct reports. You will work closely with a digital analytics specialist, the customer insights manager and other analysts to support both performance and you will be a key player in how we build a scalable commercial capability.

Responsibilities of the Job
- Define and own the digital measurement framework, including KPIs, data layer standards, event taxonomies, and naming conventions. You’ll own the semantic definitions, KPI logic and reconciliation rules that products, platforms and pipelines implement.
- Set and update implementation standards and QA criteria – review implementation quality.
- You’ll inherit the MMP (Mobile measurement partner) direction and will act as a key stakeholder in solution selection, implementation readiness and attribution governance.
- Own standards and evaluation for AI-assisted analytics, including Quantum Metric’s Felix AI and GA4 predictive metrics, setting the bar for accuracy and appropriate use
- Translate business objectives into measurement requirements. Ensure new products and journeys launch measured with tracking, consent and validation built in. Design journey, attribution and marketing measurement solutions for priority projects and follow through to ensure we can implement and track what matters.
- Help shape our tooling roadmap - ensuring our platforms and tools meet our business needs, compliance requirements and align with available resources and budgets
- Design attribution and marketing measurement approaches, ensuring inputs, rules and outputs align with business goals.
- You’ll support the CAI team in synthesizing insights and lead the narrative for digital performance
- Ensure governance, compliance and data quality, including consent behaviour, privacy alignment and event integrity.
- Support the Customer Insight Manager in documenting dependencies, escalations and measurement decisions. Mentor and upskill team members and citizen analysts in digital analytics practice.

Education Level
Bachelor's Degree

Experience/Demonstrated Competencies
- Educated to degree level in a quantitative, analytical, technical or digital field such as business analytics, marketing analytics, statistics, Economics or Digital Marketing
- Candidates with a degree in any field who demonstrate applied experience in digital analytics
- 5+ years of experience in digital analytics, preferably in financial services
- Professional certification in GA4, GTM; BigQuery, Google Cloud Data engineer or data practitioner and related analytics and experimentation platforms valued

Language Competencies
Fluency in English

Knowledge required
- Understanding of digital analytics platforms – GA4, BigQuery, Quantum Metrics, AB Tasty or similar
- Knowledge of tag management systems including structure, triggers, variables and deployment approaches in GTM
- Can demonstrate knowledge about testing and experimentation methodology including sample size, experimental set up and result interpretation
- Understanding of CRO processes and frameworks including hypothesis creation, prioritisation models and evaluation loops.
- Proven knowledge around attribution approaches (last touch, data driven, multi channel, multi touch, MMM) and how the inform marketing or product decisions
- Previous experience of web to app measurement flows including deep linking, deferred deep linking and cross environment event tracking
- Knowledge of consent and privacy requirements – including cookie banners, tagging behaviour under consent states and regulatory implicationsconsent states and regulatory implications
- Familiarity with event tracking design including event naming conventions, taxonomies and data layer structure
- Awareness of KPI frameworks including construction of customer value KPIs, retention metrics and acquisition quality measurements.

Capabilities for this job
- Able to design measurement plans which translate business goals into clear tracking requirements
- Can lead the configuration and reviewing of tag implementation in GTM or similar tools including debugging and version control
- Demonstrates skills related to interpretation of user behaviour data
- Able to build and maintain accessible dashboards that support recurring reporting and decision making
- Ability to identify data quality issues and guide relevant teams on how to resolve gaps or inconsistencies
- Ability to communicate insights and plans to both technical and non technical stakeholders
- Capable of managing stakeholders by aligning expectations, clarifying requirements and facilitating decisions
- Able to mentor and upskill team members in the digital analytics field

What motivates you?
- Solving complex problems with data – motivated by uncovering whats happening in the customer journey
- Motivated to create a vision and roadmap for digital analytics and influencing how tracking, testing, privacy and attribution fit together
- Passion for improving the customer experience and commercial growth
- Highly collaborative – gains energy from enabling others, translating needs into measurement, data into guidance – empowering marketing, product and commercial teams with actionable insights

Ready to apply?
If this sounds like your kind of workplace, we would love to hear from you. You do not have to tick every single box. What matters most is your drive, your ideas and your willingness to grow with us. Our application process is simple. Just click on the Apply Button and we will get in touch with you soon. Apply today and let us build something different together. You want to know more about Ikano Bank? Check out our videos about culture, social/corporate responsibility and everyday working at the bank. For any questions, feel free to contact us at Se e-mailadresse på jobbank.dk .

Salary (per annum)
According to the market

Ikano Bank Benefits
Annual Social Day for all Employees
Favorable Conditions for Ikano Bank Products

Applications Close Date
13 Sep 2026