Social Media Strategy Director

Job Description

Are you ready to shape global social media strategy?

Join us as the Director of Social Media Strategy to lead an inspiring, future-proof ecosystem through strategic creativity and cross-functional collaboration.

Core Responsibilities

• Develop and own global channel and platform strategies, tailoring approaches to each platform's unique culture and mechanics while clearly defining KPIs and success metrics. Continuously adapt strategies to reflect cultural shifts, platform updates, and audience behaviours.

• Lead the editorial vision and always-on ecosystem by owning a global framework for storytelling that ensures content is emotionally resonant, culturally relevant, and unmistakably the LEGO Group. Maintain channel health through quality, consistency, performance, and brand coherence.

• Future-proof the social function by owning a learning agenda that anticipates platform innovations, creator economy shifts, innovative technology and cultural trends. Drive thought leadership to maintain us as a benchmark in social creativity and strategic maturity, and guide holistic strategies across the ecosystem, including paid, earned, and social commerce.

• Own platform and partner relationships by leading senior-level engagements with key social platforms like Meta, TikTok, and YouTube. Shape joint roadmaps, early-access programs, and innovation pilots while acting as our strategic voice in the platform ecosystem.

• Lead and inspire a high-performing team, fostering a culture of curiosity, creativity, accountability, and experimentation. Coach future leaders, ensure strong succession planning, and deliver high-quality briefs.

• Serve as the strategic connector across Social, Brand Marketing, Product, PR, Creative, Media, and Digital, ensuring clarity of ownership and eliminating duplication. Establish Social as a strategic growth engine beyond a distribution channel.

Play your part in our team succeeding

Global Social Media is a critical component of the LEGO Group's ecosystem, delivering earned activations and support to reach our audiences. The team leads the global social media strategy and governs its implementation, accountable for performance, audience growth and channel health. 

This role is the strategic heartbeat of our global Social Media function. This role sets the North Star for how we show up on social platforms - defining channel strategy, editorial direction, and audience-first storytelling that builds long-term brand love, cultural relevance, and business impact.

You will shape how we reach and grow our core audiences, and how our always-on ecosystem stays healthy, inspiring, and future-proof. This is a highly visible leadership role that blends strategy, creativity, people leadership, and deep cross-functional partnership.

Do you have what it takes?

• Proven senior leadership experience in Social Media, Digital Strategy, or Editorial Leadership, with a strong focus on global brand storytelling and audience growth across major platforms (Meta, TikTok, YouTube, etc.).

• Proven skills in defining and operationalizing global social media strategies — including channel purpose, content ecosystems, and always-on editorial frameworks.

• Demonstrated people leadership, leading high-performing strategy and/or editorial teams, with a track record of coaching, capability building, and succession planning.

• Deep platform expertise and partner management experience, including senior-level relationships with social platforms and a strong understanding of platform innovation roadmaps.

• Strong cross-functional leadership, with experience partnering across internal teams to embed social into integrated campaign planning.

• Experience developing audience-first strategies that translate business and brand priorities into culturally relevant, social-first storytelling.

• Future-focused mindset, with experience building learning agendas, identifying emerging trends, and driving thought leadership in social media and digital culture.

#LI-JA1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.