Digital & Strategy Marketing Manager - Shape Hilti Denmark's marketing strategy

What’s the role?

Hilti Denmark is looking for a Digital & Strategy Marketing Manager to lead and develop our digital marketing, branding, communications, and strategic marketing initiatives. In this role, you will be responsible for driving an integrated marketing strategy that strengthens our brand, engages customers and employees, supports commercial growth, and delivers measurable business impact.

As part of the Danish Marketing Leadership Team, you will lead a team of five employees and collaborate closely with stakeholders across Sales, Marketing, Finance, and regional and global teams. This is a unique opportunity for an experienced marketing professional who enjoys combining strategic leadership with hands-on execution.

What You'll do

As our Digital & Strategy Marketing Manager, you will be responsible for translating business priorities into impactful marketing initiatives while ensuring strong execution across digital channels, communications, campaigns, pricing, and strategic business projects.

Your responsibilities will include:

• Lead and develop a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability.

• Shape and execute Hilti Denmark's brand, communications, and digital marketing strategy to strengthen market position and customer engagement.

• Own the digital customer journey across content, social media, Hilti Online, and demand generation, driving traffic, conversion, and growth.

• Translate strategic business priorities into impactful go-to-market initiatives and integrated marketing campaigns.

• Use data, customer insights, and market intelligence to optimize performance and influence key business decisions.

• Partner across sales, finance, product, and trade functions to enhance commercial effectiveness, pricing excellence, and sustainable growth.

What You’ll Bring

We're looking for an ambitious marketing leader who combines strategic thinking with strong commercial understanding and the ability to turn ideas into action.

We imagine that you have:

• A university degree in Marketing, Business, or a related field, combined with solid experience in digital marketing, campaign management, strategic marketing, or similar disciplines.

• At least 5 years of experience operating successfully in cross-functional, matrix organizations, with a proven ability to influence stakeholders across functions and organizational levels.

• Strong leadership capabilities with experience developing people, fostering collaboration, and driving high-performing teams.

• A data-driven and analytical mindset, with excellent problem-solving skills and the ability to translate insights into business actions and growth opportunities.

• Hands-on experience with digital marketing channels, customer engagement, content strategies, and performance measurement, coupled with strong communication and storytelling skills.

• Fluency in English. Danish and experience within B2B and/or the construction industry are considered strong advantages.

What’s In It for You

This is an opportunity to take ownership of a broad and highly visible marketing leadership role with significant business impact. You will combine people leadership, strategic responsibility, and operational execution while helping shape the future direction of Hilti Denmark's marketing organization.

• A leadership role with responsibility for key marketing activities and strategic business initiatives.

• The opportunity to lead and develop a talented team in a collaborative and high-performing environment.

• Close collaboration with senior leaders and international stakeholders across the Hilti organization.

• A dynamic role combining brand management, digital marketing, demand generation, analytics, and business strategy.

• Continuous development opportunities, supported by coaching, feedback, and extensive learning resources.

• Long-term career opportunities within a global organization known for developing its people.

Why Hilti

Hilti is a global leader in construction innovation, with more than 34,000 team members across 120 countries. Guided by our purpose, Making Construction Better, we’re driven to keep learning, growing, and finding new ways to make a lasting impact. Here, you’ll be empowered to use your strengths, work with a global and inclusive team, and take on meaningful challenges. At Hilti, you’ll have the chance to make your ideas, achievements, and growth real through purpose, passion, and teamwork.

Commitment to Inclusion

At Hilti, inclusion is a key focus in how we work, lead, and grow together. We are committed to embracing diversity of thought and creating an environment that is inclusive of everyone, everywhere. We continuously strive to ensure every voice is valued and every team member feels empowered to contribute. By building on this foundation, we strengthen our teams, our innovation, and our impact, making construction better together.

Does this sound like you? We look forward to your application!

You can apply for this position by clicking “Apply now” and uploading your CV. You do not need to submit a cover letter, but we encourage you to include a few sentences in your CV about what motivates you to apply for the role.

If your profile matches the position, you will first be invited to a short video interview. After that, selected candidates will be invited for an in-person interview. If you have any questions about the position, you are very welcome to contact our recruitment team at [email protected]