Strategy Consultant

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit  .

Would you like to be on the front line of making customer-centric marketing, loyalty, AI, and CRM strategies measurable for some of the world’s strongest brands? 

With a large and growing client portfolio, we are looking for a proactive and business-savvy Strategy Consultant within Value Engineering who wants to make their mark in data-driven value articulation, business cases, measurement frameworks, and financial modelling.  

Have we caught your attention? Then keep reading.  

What will your day look like?

As our new Strategy Consultant within Value & Promotional Engineering, you will work alongside our Strategy Consulting team, helping clients understand both the potential and the realized ROI of their investments in digital marketing, loyalty, AI, and CRM.  

Your work will inform executive-level decision-making and support large-scale transformation programs at some of the world’s leading companies. You will work across multiple clients and projects simultaneously while collaborating closely with the broader VML MAP organization.  

More specifically, your responsibilities will include:  

• Developing business cases, measurement frameworks, financial models, and KPI reporting  
• Spearheading the creation of new and improved assets, tools, and methodologies that advance the discipline  
• Working with client stakeholders to define the value architecture and business goals, and to analyze baseline data and performance insights to build data-driven commercial strategies  
• Crafting and delivering compelling presentations, roadmaps, and recommendations for executive stakeholders  
• Leading workshops to identify business value and strategic insights in collaboration with client stakeholders  
• Promoting the adoption of value engineering approaches internally and externally among clients and prospects  
• Supporting client teams and commercial growth initiatives, including account development and new business  

Who are you going to work with?

At VML MAP, you will become part of a dynamic and international environment with strong opportunities for both personal and professional development.  

You will collaborate closely with specialists across the wider VML MAP organization - including experts in technology, data, creative, and client leadership - across our global offices.  

You will also work directly with client stakeholders across multiple functions, including marketing, sales, digital, and technology. Our global client base spans industries such as FMCG, retail, fashion, automotive, and financial services. In addition, you will be working with our clients, both management and specialists,  across many of their functions including marketing, sales, digital, and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, and financial services.  

What do you bring to the table?

As a person, you are an outgoing and collaborative team player with strong interpersonal skills and a self-starter mindset. You enjoy solving complex business challenges in a structured and analytical way, with a strong attention to detail. You are comfortable collecting and analysing both qualitative and quantitative data and translating it into clear insights and recommendations supported by a compelling storyline.  

In addition, you have:  

• 4-5 years of experience from a strategy consulting firm or an in-house corporate strategy function (candidates with strong relevant capabilities are encouraged to apply) 
• Strong analytical, financial, and problem-solving skills  
• A relevant master’s degree, preferably in business administration, strategy, marketing, finance, or a related field  
• Experience working in complex stakeholder environments at a global level  
• The ability to move seamlessly between strategic perspective and detailed analysis  
• The ability to work both independently and as part of a team  
• Advanced proficiency in PowerPoint and Excel  
• Excellent written and verbal communication skills  
• Strong business case and financial modelling capabilities  
  
• Experience in financial modeling for loyalty programs is strongly preferred, including the estimation of cost and impact of various loyalty currencies and value propositions.

As many of our clients and colleagues operate across time zones, flexibility and willingness to travel are important.  

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  

VML is a WPP agency (NYSE: WPP). For more information, please visit   , and follow along on  Instagram ,  LinkedIn , and  X .

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