Senior UX/UI Designer

ABOUT ESOFT
For two decades as the largest tech-based real estate marketing content creation company in the world with 1.000+ employees globally, we have made it easier to market real estate, helping realtors around the world through visionary image solutions and innovative marketing tools.

And we are on a mission towards creating the future Esoft vision around building our future with AI. AI has shown to have a huge impact on our business, and it will unfold in the years to come – We have already made some great landmarks with the utilization of AI and can´t wait to get going on all the other things on our intensive roadmap.

At Esoft, we encourage all applicants from minorities, people with disabilities, and all other qualified applicants.

THE POSITION
We’re looking for a Senior UX/UI Designer to lead end-to-end product design across discovery and delivery—shaping problem framing, user journeys, interaction patterns, and polished UI for complex workflows. You’ll combine deep user insight, system-level thinking, and craft to ship elegant, usable solutions that scale.

RESPONSIBILITIES
The Senior UX/UI Designer will be responsible for, but not be limited to, the following:

· Own the full-lifecycle design from discovery to delivery: problem framing, hypothesis & metrics, research planning, information architecture, wireframes, high-fidelity UI, prototyping, specs, and launch.

· Simplify complex systems into intuitive, efficient flows for power users and first-time users alike; steward accessibility, responsiveness, and performance in the UI.

· Drive research (market scans, competitor teardowns, user interviews, surveys, field studies, diary studies, usability testing) and synthesize insights into opportunities, JTBD (Jobs to Be Done), and testable hypotheses.

· Partner closely with Product Manager/Owner, Engineering, Data, and Ops to define problems, shape scope, and align on outcomes and trade-offs; co-own success metrics and experimentation plans.

· Design systems & patterns: contribute to and evolve our design system (tokens, components, usage guidelines) to ensure consistency and velocity across products.

· Prototype to learn: use lo-fi and hi-fi prototypes to validate flows and interaction details early; instrument feedback loops with analytics and user testing.

· Ship with quality: provide dev-ready specs, edge-case states, content guidance, empty/error/loading states; review builds and iterate post-launch with data.

· Mentor & uplift: share methods, facilitate critiques, and model a collaborative feedback culture.

REQUIREMENT:

MUST HAVE
· 5+ years in end-to-end product design (discovery through iterative delivery) for web and/or mobile products at scale.

· A portfolio demonstrating high creativity applied to complex, multi-step workflows —with before/after rationale, exploration depth, and shipped outcomes.

· Demonstrated user & market research skills (planning, running, synthesizing) and turning insights into decisions, not just documentation.

· Advanced proficiency in Figma (components/variants, auto-layout, prototyping), plus familiarity with prototyping/testing tools.

· Strong systems thinking (IA, patterns, states), visual design craft (typography, grids, color, iconography), and interaction detail (micro-interactions, motion).

· Excellent collaboration & communication with cross-functional partners; ability to write clear UX specs and influence with evidence.

· Humble and hungry to learn—actively seek feedback, run experiments, and iterate quickly, bias to outcomes over opinions.

· Tech-Adaptive & Trend-Responsive: Proactively monitor and evaluate emerging technology shifts and modern UI/UX paradigms. Ability to critically assess and adapt industry best practices from leading applications into our product ecosystem to ensure modern, future-proof user experiences

· Strong English communication skills, both written and spoken

PLUS, SKILLS AND EXPERIENCE
· Experience designing B2B/enterprise or ops/production tools with dense data and role-based complexity.

· Familiarity with design tokens , component libraries , and working closely with FE engineers on hand-off and UI quality gates.

· Understanding of analytics (funnels, retention, time-to-task), A/B testing , and tying design decisions to measurable results.

· Knowledge of accessibility standards (e.g., WCAG), localization, and performance-aware UI.

MINDSET & ATTITUDE
· Be a team player, work toward the common goal of the team, is willing to support other colleagues

· Eager to learn the new technologies & AI-first approaches & systems

APPLICATION REQUIREMENTS

• Portfolio links with 2–3 case studies showing the problem, constraints, alternatives explored, decisions made, and outcomes.
• A brief note describing a complex flow you simplified and how you measured improvement.

WHAT WE OFFER
We offer you an opportunity to continue building your career in an international and successful company with market-leading, innovative solutions. In every business unit and in every office around the world, Esoft has always been driven by a strong team spirit and an even stronger sense of pride. We strive to provide a dynamic workplace where people work and interact across cultures and time zones. We cherish creativity and innovation, and we invest in training and development of employees.

• Attractive package
• 100% SHUI in probation, premium healthcare package for individuals and family
• 12 AL/ year and 12 WFH days/year
• Daily meals support
• An opportunity to grow your career in a successful, international company with market-leading and innovative solutions.
• A dynamic, collaborative, and multicultural working environment that values creativity, innovation, respect, and equality.
• Opportunity to learn from experienced leaders and managers
• Continuous learning through training programs, mentorship from experienced leaders, and participation in meetings, events, and networking activities.

Working location: 348 Kim Nguu, Bach Mai, Hanoi

Flexible working hour, Mon-Fri