Global Head of Sales & Partnerships, LEGO Discovery Centres
Lego Group
Job Description Are you ready to build and lead the global commercial agenda that will grow visitation and revenue across the LEGO Discovery Centres?Lead the global Sales & Partnerships agenda for LEGO Discovery Centres, building the strategy, organisation and commercial operating model that drives visitation and revenue growth across trade, partnerships, groups and schools. This is a unique opportunity to shape a newly established business area within the LEGO Group, create the future commercial model, and drive sustainable growth across a global portfolio of location based experiences. Core Responsibilities
- Define and deliver the global Sales & Partnerships strategy across trade, partnerships and promotions, groups and schools, affiliate sales, pricing, and revenue management
- Partner closely with Brand & Marketing and the wider LLBE leadership team to build one integrated commercial plan that connects product priorities, campaigns, promotions, ticketing, and local market execution
- Own channel performance across the global LEGO Discovery Centre portfolio, driving visitation, revenue, yield, profitability, target setting, and performance management routines
- Build and manage a high-value portfolio of strategic partners, leading senior stakeholder relationships, complex negotiations, and new commercial opportunities
- Establish global pricing, promotion, commission, and revenue management principles that optimise yield and channel productivity while protecting long-term profitability
- Build and lead the global Sales & Partnerships function, including regional trade teams, Sales & Partnerships Operations, Pricing & Revenue Management, and ticketing support capabilities
- Establish clear governance, accountability, reporting, and commercial standards across global, regional, and local teams
- Be part of leading the transition into the future LEGO Discovery Centre operating model while maintaining commercial momentum and business continuity
- Significant senior commercial leadership experience within a global, multi-market consumer-facing business
- Proven leadership experience across sales, strategic partnerships, and commercial growth
- Strong track record of growing customer volume, visitation, revenue, yield, and profitability across multiple sales and distribution channels
- Deep expertise in strategic partnerships, business development, and complex commercial negotiations
- Strong pricing and revenue management capability, with demonstrated success balancing demand, yield, channel economics, and long-term value creation
- Experience building and leading global and regional teams, governance models, operating structures, and performance management routines
- Highly analytical and data-driven, able to convert commercial insights into clear priorities and decisive action
- Exceptional stakeholder leadership skills, with experience partnering across Marketing, Operations, Finance, Legal, Digital and Technology
- Comfortable leading through ambiguity, organisational transformation, and business build-up phases while maintaining operational performance
- Bachelor's degree in Business, Commerce, Marketing, or a related discipline, or equivalent senior leadership experience
- Proficiency in English written and verbal
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