Pet Nutrition Market Activation Manager

Job Description:

The Market Activation Specialist Nordics, a cts as the primary Nordic activation lead, owning the holistic plan and setting the agenda to drive growth, ROI and activation excellence across the region.

The person in this role is accountable for defining the optimum activation plan, making commercial choices to drive ROI, and delivering accelerated growth through best ‑ in ‑ class in ‑ store, customer and online BTL media activation. The role will require being a confident cross ‑ functional leader, able to influence Sales, Category and Field teams and have a forward thinking mindset to Test & Learn future new approa c hes to drive growth.

What are we looking for?

• Bachelor’s degree or equivalent

• Min. 3 years experience in a Demand or Sales role 

• Full professional proficiency in English and at least one of the Nordic languages 

• Knowledge of the Nordic retail landscape 

• Proven ability to deliver results across multiple priorities 

• Experience managing budgets and performance reviews 

• Ability to analyze and interpret internal and external data 

• Customer experience preferred 

What will be your key responsibilities?

• Own and lead the Nordic activation strategy , defining priorities and investment choices to maximise ROI and deliver sustainable business growth.

• Lead cross‑functional collaboration  with Category, Sales and Field Sales and eCom teams to build and execute high‑impact activation plans and Perfect Store programmes across all Nordic markets. 

• Full budget ownership and governance , ensuring spend aligns to agreed plans, proactively course‑correcting where required, and representing Activation in Starchamber reviews (YTG outlook, risks and opps and budget optimisation recommendations). 

• Lead the consolidation of activation learnings into one central document, enabling stronger decision‑making, faster action and knowledge‑sharing across the wider business. 

• Set and drive the activation agenda within Field Sales , with strong presence and clear communication to ensure flawless execution of POS and activation displays in market. 

• Lead localisation of activation toolkits , working closely with the Market Activity Plan Manager to tailor materials, competitions and translations to Nordic market needs. 

• Own pre-launch activation execution tracking within S&OP , proactively consolidating inputs, optimising the process, identifying risks and opportunities, and escalating or course‑correcting to keep delivery on track. 

• Accountable for Post‑Launch Reviews (PLRs) for all activations, leading the Nordic contribution to the central EBA PLR process in collaboration with key stakeholders. 

• Proactively shape future capability and ways of working in Retail Media , collaborating with eCom teams to identify opportunities, test new approaches and accelerate progress in this space. 

• Lead coupon activation delivery across markets, including registration, layout and print management, with particular focus on priority markets such as Sweden. 

• Bring activation strategy to life for customers , supporting Customer Planning Days with compelling, retailer‑specific activation plans aligned to the broader activation agenda. 

• Act as a senior Nordics role model within the Activation team , contributing to team engagement, capability building and transformation initiatives, and representing the Activation function across the wider business. 

What can you expect from Mars?

• An industry competitive salary and benefits package, including company bonus.

• Pensions

• An industry competitive salary and benefits package

• Affordable workplace lunches

• Fitness allowance and free access to Gym at workplace

• A modern and pet friendly office environment.

• Comprehensive safety and well-being benefits, including life insurance, health insurance, and Employee Assistance Program.

• On-line shop with attractive discounts on our products that your family and friend are going to love.

• Possibility to participate in volunteering initiatives during working hours.

• Work with diverse and talented Associates, all guided by the Five Principles.

• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

• A strong focus on learning and development support from day one, including access to our in-house Mars University.